Gather is a record management system for construction companies to better manage, operate, and optimize their projects. Based in London, UK their software propels companies like Siemens, Network Rail, and countless others to deliver their construction projects more efficiently.

In collaboration with ViDesigns who developed their new website, we redesigned their existing website to not only look better, but allow them to better market their product and the impact their software has provided for countless construction companies around the world.

They wanted to feel like a software company, not just a company associated with the construction industry. In our discovery phase, we introduced a new font called Neue Montreal that exuded that aligned perfectly with how they wanted to be perceived as the previous font one came across too playful. We kept their existing color palette but implemented a gradient with their two brand colors to tie into that tech look and feel.

It was crucial to communicate not only what their product does, but the impact it’s had. This was done by implementing a significant amount of social proof through strong statistics, persuasive testimonials, and impressive customer stories. We balanced this with custom graphic to better showcase each of the features their product offers so that potential customers know exactly what to expect, and if it would suit their needs.