Glyphic is an AI sales platform that allows sales leaders, sales reps and rev ops to streamline their processes to close more deals. After raising $5.5M in pre-seed funding and investing into an extensive range of features, their previous site didn’t align with the direction they were heading and the goals they were looking to achieve as a company.

In collaboration with ViDesigns, we worked with Glyphic to completely revamp their existing website to better communicate and showcase their product to potential customers. The first step was giving their brand a refresh that better aligned with the direction the company was heading and how they wanted to be perceived. We implemented new typography that provided a more professional look and feel for a company in the tech industry. We paired that with an extensive set of colors built on their existing palette wgile utilizing their three brand unique brand colors  — yellow, green, and blue to supplement the navy.

We used these three brand colors and associated them with each of their ideal customer profiles — sales leaders, slaes reps, and rev ops. This clear association of color to ICP allowed Glyphic to build into each vertical without confusing users across their website and wider marketing efforts.

With the refreshed branding, alongside a restructured sitemap, we then designed and developed their new site on Webflow. We highlighted key features of their product with visually stunning UI elements and lottie animations to help users get a better visualization of what that feature entails. The site incorporated a great balance of stunning visuals, strong copywriting, convincing customer stories, and enticing call to actions to inform, influence and convert new users into paid customers.

It was an absolute pleasure working with the Glyphic and ViDesigns team to create a truly impactful and transformative digital experience.