Athleats is a platform that provides effective, performance driven recipes and resources for athletes, and health conscious individuals to achieve their personal goals.They needed the full service — from branding to development to take their idea from 0→1.

We started by refining their branding to reflect their commitment to performance and health. Using a clean, energetic design with bold typography and warn color palette, we created an identity that resonated with their target demographic.

We then implemented that look and feel into their web-app to make it simple for users to explore the recipes and resources they wanted to see. The platform functionality uses a combination of Webflow, Memberstack, and Jetboost. The entire site was developed in Webflow, where we setup multiple CMS collections to display the recipes and resources. We used Memberstack for User Authentication and Dashboards which allowed users to signup and create their own account. Jetboost allowed us to enable favoriting, which was tied into Memberstack and Webflow to allow users to favorite recipes to their account to view later.

We created a complex filter and sorting system using Finsweet’s solution which allows users to filter, sort, and search for recipes in real-time. For the recipe ingredients section, we used custom JS to enable the functionality to allow users to increase serving and change their preferred unit of measurement.

This integrated approach allows Athleats to deliver on their promise of providing athletes and health-conscious individuals with the tools they need to achieve their goals. The new platform is scalable, ensuring that as their user base grows, the technology behind it can handle the demand seamlessly.