Thrive, a forward-thinking learning platform, partnered with Fourth Floor to elevate their web presence and better reflect their evolution into an enterprise-ready product. The goal was to maintain the essence of their existing brand while bringing a more polished, scalable, and premium feel to their design.

To achieve this, we led a comprehensive web design exploration rooted in Thrive’s current branding, pushing the visual language toward a more mature and enterprise-focused aesthetic. A central part of our approach was the development of a robust design system that could support consistency across Thrive’s suite of products while enabling rapid rollout of new pages. Each product was color-coded—for example, purple for content—to make navigation and differentiation clear.

We also created custom visuals tailored to the platform’s offerings, helping to clearly communicate product value and functionality through high-quality, on-brand graphics. This not only elevated the visual identity but also improved how the product story was told on the site.

The final site was developed in close collaboration with ViDesigns, who brought the design to life with clean, scalable Webflow development. The result is a cohesive, enterprise-grade web presence that positions Thrive for its next stage of growth.